Recently, General Motors' lifestyle platform Durant Guild (The Durant Guild) was officially launched, aiming to deeply interact with customers and create a new style of automotive life.
The Dolange WeChat mini program launched this time will provide a unique interactive experience around track experience, outdoor exploration, trendy sports and other fields. At the same time, Dolange also provides users with an exclusive online communication space, where they can collide with more like-minded leaders on ideas, visions, and lifestyles, inspire each other, and create more possibilities together.
With the slogan of "Lead the moment ", Dolanger called on the founders to join its ranks in the release video. Actor Chen Kun, in his new capacity as the global convener of Dolange, gathered Wu Dajing, independent fashion designer Hua Juan and LOHAS concept advocate Tang Sujun to form the first batch of members of the Dolange community and lead the 9 monthDolange posted a video online on the evening of the 20th.
In the video, Wei Lefei and Chen Kun jointly announced the models of GMC pure electric Hummer, YUKON, Chevrolet Tahoe, Corvette, Solo Product types represented by Dehe Cadillac Celestiq cover market segments such as full-size SUV, pickup trucks and sports cars, interpreting multi-faceted American luxury. It is reported that these models will appear in offline activities of the Daolanger community in the near future, bringing a new car life experience.
Dolanger is a new business created by General Motors specifically for the Chinese market. It will face consumers directly with an exclusive community as its core, focusing on people, cars and lifestyles, selecting the most iconic models of each brand, and bringing more and better choices to consumers' increasingly personalized needs.
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Editor: Zhu Guanghua