On August 21, the 2025 Star Era ES was officially launched. The new car was launched in 4 models with different configurations, with a price range of 215,900-299,900 yuan. In addition, the official has also launched a limited edition of the Star Era ES international version. The official guide price is 195,900 yuan, and the sale is limited to 1,000 units. The official also announced that you can order now to enjoy limited-time car purchase rights worth up to 39,000 yuan, including: limited-time free upgrade of the front passenger zero-gravity seat, limited-time option package fund, special edition car paint option fund, first car owner complete package 5 rights including lifetime car warranty, 6,000 yuan replacement subsidy for this product/5,000 yuan replacement subsidy for non-this product.
car model selling price
Pro 215,900 yuan
Pro City Smart Driving 236,900 yuan
Pro four-wheel drive 236,900 yuan
Ultra flagship 299,900 yuan
Add multiple body colors
As an annual facelift, the exterior design of the 2025 Star Era ES has not changed much. Referring to previous information, the 2025 Star Era ES has added some new exterior decoration options, such as different shapes of front surrounds, 20/ 21-inch wheels, blackened car logos, etc. In terms of body size, it is still 4945/1978/1467mm, the wheelbase is 3000mm, and the body height without air suspension is 1480mm.
In fact, in this facelift, the body color has become the "protagonist". The 2025 Star Era ES has four new body colors: Dawn Red, Aurora Purple, Cloud Water Blue, and Xuanwu Black. Among them, Dawn Red is the color chosen by new car owners. The new Dawn Red car paint is not only durable but also scratch-resistant and anti-oxidation. The outer layer of the paint is wrapped with organic silicon crystal oxide, which can reduce metal activity and improve durability. Officials say its durability is better than ordinary varnishes on the market. The scratch resistance has been improved by 5 times, and it can be maintained without discoloration or fading for 10 years.
Interior design remains unchanged
The interior changes of the 2025 Star Era ES are also in terms of color, with a new "Xia Red" color matching echoing the exterior color. In terms of configuration, the 2025 Star Era ES provides NEP high-speed intelligent driving, active electric spoiler, suede roof, W-HUD, 7 airbags, wireless dual charging for mobile phones and 23 speakers. The mid-range model also has the previous features. Lidar is only available on top models. In addition, some models will also be equipped with high-end smart driving, three-temperature zone automatic air conditioning and rear screens.
The NEP intelligent driving assistance system equipped with the new car covers highway/city/parking, Galaxy AI cockpit and Lion AI large model voice assistant, further improving the Intelligent and convenient driving experience. In terms of smart cockpit, the Galaxy AI cockpit provides drivers and passengers with a seamless smart driving experience through 4-screen linkage and the integration of all-round smart technology. At the same time, based on the Lion AI large model technology cooperated by Chery and iFlytek, Star Era ES creates a customized AI partner for car owners, bringing a more humanized interactive experience.
Two-wheel drive/four-wheel drive models available
Like the old model, the 2025 Star Era ES also has two-wheel drive and four-wheel drive models for consumers to choose from. Among them, the two-wheel drive model has a rear single motor with a power of 230kW and a peak torque of 425N·m. It is equipped with a 77kWh battery and has a CLTC pure electric cruising range of 680km. The four-wheel drive model has a combined front and rear dual motor power of 353kW and a combined torque of 663N·m. Models equipped with 77kWh and 100kWh battery packs have corresponding CLTC pure electric cruising ranges of 605km and 710km respectively.
Competitive Analysis
Overall, the configuration level of the 2025 Star Era ES is still a level higher than that of the old model. At the same time, with the adjustment of the guide price, the overall cost-effectiveness has indeed improved. Of course, we cannot ignore that now only The fact that CDC electromagnetic damping and air suspension are only standard on top-of-the-line models is a change that may indeed affect the car-purchasing decisions of some consumers. In terms of model positioning and guide price range, Zhiji L6 and Xiaomi SU7 are both direct competitors of Star Era ES.
Compared with the two competitors in the example today, Star Era ES should be the most "plain" one. It is not as good at doing things as Zhiji, and it is not like Xiaomi that has its own topics, just like Chery's " "Science and Engineering Man" label is the same. However, I think that although the body sizes and price ranges of the Star Era ES, Zhiji L6, and Xiaomi SU7 all overlap to a certain extent, their car buying groups do not overlap much. After all, the three cars have different personalities and naturally attract a lot of people. Not the same either. However, judging from the new body colors added in this facelift, Star Era ES does not want to continue to be a "scientific man", but this seems a bit... boring?
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Editor in charge: Zhou You