Recently, Kia released its 2030 strategic plan. Its EV9 pure electric SUV will be launched next year. It will go on sale, and the domestic EV6 may also be launched next year. At the same time, according to the company's plan, it is committed to transforming into a sustainable mobility solutions provider, and plans to have a product lineup of 14 pure electric vehicles by 2027;By 2030, 4 million cars can be sold every year, of which pure electric car sales will reach 1.2 million style="text-indent: 2em;">.

Kia also announced four core business goals for 2030, including: accelerating electrification, with annual sales of pure electric vehicles reaching 1.2 million units in 2030; In 2030, global automobile product sales will reach 4 million units, of which more than 2 million are environmentally friendly models; all new cars will be equipped with intelligent interconnection systems and autonomous driving assistance technology; In 2030, it will become the number one brand in the global PBV (personalized customized vehicle) market.

At the CEO Investor Open Day event, Kia President and CEO Song Husheng said: "Kia is undergoing a comprehensive transformation, covering the enterprise Everything from vision, identity, product and design to strategy. With our vision of becoming a provider of sustainable mobility solutions, we will focus on transforming into a future-oriented business model, and we will put more emphasis on customer-centricity and pursue a more dynamic transformation posture while maintaining stable business operations."

After publishing "Plan In the two years since the "S" strategy, Kia has grown into the world's leading electric vehicle (EV) brand, with both total revenue and operating profit in 2021 setting their highest ever records. Kia will make every effort to maintain this development trend and promote both quantitative and qualitative changes from 2022 to create greater value.

Promote environmentally friendly cars and achieve the annual sales target of 4 million vehicles

Based on the global sales target of 3.15 million vehicles in 2022 From the starting point, Kia strives to continue to drive sales growth with world-leading product quality. Kia's sales target in 2030 is 4 million vehicles, an increase of 27% compared to 2022.

To help increase sales, Kia will accelerate its electrification layout and increase sales of environmentally friendly vehicles, including pure electric vehicles, plug-in hybrid vehicles (PHEV) and hybrid electric vehicles (HEV).

Environmentally friendly vehicles are the focus of Kia’s future business growth. According to the plan, the proportion of environmentally friendly vehicles in Kia's total global sales will increase from 17% in 2022 to 52% in 2030.

In major markets such as South Korea, North America, Europe and China, as environmental regulations become increasingly stringent and the demand for electric vehicles continues to grow, Kia’s plan is that by 2030, environmentally friendly vehicles will account for Kia’s total sales The proportion will be as high as 78%.

By 2027, the product lineup of pure electric vehicles will be expanded to 14 models

Kia is accelerating its electrification transformation and further Consolidate its position as a leading manufacturer in the field of electric vehicles. First, Kia plans to expand its pure electric product lineup.

Kia plans to launch at least two pure electric models every year starting from 2023. By 2027, Kia plans to expand electric models to 14 models. Compared with Kia's previous proposal to launch 11 pure electric models in 2026, Kia has added 2 new electric pickups this time (one is a dedicated electric pickup, and the other is a strategic model for emerging markets) and 1 An entry-level pure electric vehicle.

Kia plans to consolidate its leading position in the field of electric vehicles through its flagship electric vehicle EV9, which will be launched in 2023. EV9 is a large SUV with a body length of about 5 meters, but it only takes 5 seconds to accelerate from 100 kilometers to 100 kilometers, has a full battery range of about 540 kilometers, and can travel 100 kilometers in just 6 minutes of charging.

EV9 will be the first Kia model to adopt OTA (online upgrade) and FoD (function on demand). Customers can choose to purchase the software they need through the FoD function. In addition, EV9 will also be the first model equipped with Kia's advanced AutoMode automatic driving assistance technology.

Achieve annual sales of 1.2 million pure electric vehicles by 2030

Kia plans to increase its pure electric vehicle sales through new models such as EV9 Electric vehicle sales. Kia's goal is to sell 807,000 pure electric vehicles by 2026 and 1.2 million vehicles by 2030, based on this year's sales of 160,000 pure electric vehicles. This is a 36% increase compared to the 2030 pure electric sales target announced at last year’s CEO investor open day event.

Kia predicts that by 2030, more than 80% of pure electric vehicle sales will come from South Korea, North America, Europe and China. In these major markets, pure electric vehicles will account for 45% of Kia's total sales.

In order to cope with the increase in electric vehicle sales, the roles of Kia's major production bases will also be adjusted. South Korea will be Kia's global center for the development, production and supply of electric vehicles, while other global production sites will mainly produce strategic electric vehicles for their own markets.

For example, European production sites will produce small and medium-sized electric vehicles starting in 2025. Mid-size SUVs and pickup trucks are the most popular in the United States, so the local production base will produce electric versions of these models starting in 2024. In the Chinese market, Kia plans toIt will launch a mid-size electric car, which may be the Kia EV6. In India, it plans to start producing entry-level and mid-size electric models from 2025.

As the sales of electric vehicles increase, Kia also plans to promote battery supply and demand strategies and battery technology upgrades. It is expected that by 2030, battery demand will increase significantly from 13GWh to 119GWh.

Kia plans to establish a stable battery supply and demand system by cooperating with major battery manufacturers in the world while supplying batteries from a battery joint venture in Indonesia.

In addition, Kia also plans to increase battery energy density by 50% and reduce system costs by 40% by 2030, thereby improving performance and price competitiveness.

The product strategy focuses on intelligent interconnection and autonomous driving technology

Kia emphasizes four core businesses: intelligent interconnection services, autonomous driving assistance technology, performance, and design, and states that the company will maximize Mobilize resources to establish a leading position in the field of future travel.

From 2025, all new Kia cars will be equipped with class-leading intelligent interconnection systems. As Kia's new vehicles are gradually equipped with OTA (online upgrade) and FoD (function on demand), users will be able to easily update various functions and technologies of the vehicle to the latest version.

This is one of the results Kia has achieved in the process of exploring new business opportunities such as more software and connected car services. Kia foresees that connected services will play an important role in various travel scenarios such as car sharing, ride-hailing and delivery services.

Kia’s autonomous driving technology “AutoMode” will quickly become popular in all series of products starting with the EV9 launched in 2023.

Kia AutoMode technology supports wireless updates to optimize performance and can be continuously improved as technology develops. AutoMode will also include a highway driving pilot function, under which the vehicle will drive autonomously on highway sections without human intervention.

By 2026, all new cars launched by Kia in major markets will be equipped with AutoMode autonomous driving technology, and the activation rate is expected to exceed 80%. In the long term, Kia plans to further upgrade AutoMode technology to achieve fully autonomous driving technology.

Kia also emphasized the differentiated design of its products and said it would launch more high-performance models. Starting from the Kia EV6 GT, all Kia pure electric models will be launched in high-performance versions.

Consolidate the leading position in the global Personalized Vehicle Vehicle (PBV) market

Kia has always been customer-centric and is committed to providing diversified transportation services to meet the different needs of individual and corporate users. . In this area, the core of Kia's work is Personalized Vehicles (PBV).

Kia is one of the pioneers in the global personalized vehicle vehicle (PBV) field and strives to become a leader in this market. During the COVID-19 epidemic, e-commerce has developed rapidly, and goods delivery and logistics servicesThe demand has also increased significantly. Providing customers with specialized vehicles based on their individual needs is the ultimate goal of Personalized Vehicle Vehicles (PBV). To this end, Kia plans to establish an exclusive communication channel for Personalized Customized Vehicles (PBV) to respond to customer needs quickly and accurately.

Kia also plans to establish a comprehensive data platform to provide customized services and solutions according to the different business models of Personalized Vehicle Vehicle (PBV) customers, such as vehicle charging, maintenance and management.

In the short term, Kia plans to develop personalized customized vehicles (PBV) based on existing models, such as Niro Plus, which will be launched in the second half of this year. Niro Plus is derived from Kia's popular eco-friendly model Niro SUV and is expected to be used in taxi services and online ride-hailing services.

In the medium to long term, Kia will develop personalized customized vehicles (PBV). Personalized customized vehicles (PBV) use a skateboard electric vehicle platform as the production platform and develop a flexible architecture, that is, adjusting the size and shape of the vehicle body according to the vehicle's purpose and customer needs.

It is expected that the personalized vehicle vehicle (PBV) market will mature from 2025, and Kia also plans to launch its first PVB product that year. The first Personalized Vehicle Vehicle (PBV) is similar in size to a mid-size car and is scalable.

Starting from the first personalized customized vehicle model (PBV), through the application of OTA functions and automatic driving assistance technology, it can achieve an ultra-long endurance performance of 600,000 kilometers, significantly reducing the operating costs of enterprise users.

With the development of the Personalized Vehicle Vehicle (PBV) market, Kia also plans to gradually expand its Personalized Vehicle Vehicle (PBV) product lineup, covering everything from micro to large Personalized Vehicles (PBV). products, explore feasible alternatives to public transportation, and even have the possibility to double as a mobile office.

Looking ahead to the growth prospects of electric vehicle profit margins and new business areas, Kia released 2026 financial targets

Kia also announced its mid- and long-term financial results at the CEO Investor Open Day event. Target. The company has set a total revenue target of 120 trillion won in 2026, an operating profit of 10 trillion won, and a profit margin of 8.3%. In 2026, Kia's market value will increase to 100 trillion won, which is 2 times higher than in 2021 (33 trillion won).

Kia plans that by 2026, pure electric vehicles will contribute 39% of Kia’s operating profits. At the same time, increased sales will help develop new technologies and effectively reduce costs.

In addition, Kia predicts that the profit margin of all environmentally friendly models will account for 52% of the total profit margin in 2026, exceeding that of fuel-powered models.

To achieve its goals, Kia will not only increase sales of environmentally friendly models, but also strive to significantly improve profitability and ensure more sales and profit structures through the commercialization of new businesses and technologies.

In the next five years, Kia will invest inA total of 28 trillion won will be invested to promote business operations (an increase of 5 trillion won from the original plan), of which 46% will be invested in future projects, which is more than double the 19% in 2021.

Looking to the future, Kia will continue to be committed to environmental and social governance (ESG) work. In 2020, Kia formulated an ESG mid- and long-term plan and announced the goal of achieving carbon neutrality by 2045.

Kia will also actively invest in Hyundai Motor Group’s next-generation research and development projects, such as advanced aviation travel (AAM), robotics, etc. Kia also attaches special importance to achieving synergy between the group's AAM research and development and Kia's personalized customized vehicle (PBV) business.

Editor: Zhao Yu