Fighting with BYD? Great Wall fully enters the new energy track

By 2022, no one can doubt the determination of car companies to transform into new energy sources. Even the king of fuel-powered SUVs, Haval H6, has recently officially joined the hybrid camp and announced that it will stop selling pure fuel in 2030. car.

This seems to tell us: the Great Wall has begun to take action and enter the new energy era in an all-round way.

Is lemon hybrid DHT the best in the world?

In the past few years, the information density of each car company's press conference has been unusually high. On August 22, Great Wall Motors revealed many shining trump cards in less than an hour at its new energy strategy conference:

Including power batteries, three-track parallel technology layout (hybrid, pure electric, hydrogen energy), third-generation semiconductor SIC, hybrid technology roadmap, hydrogen power system, end-cloud integrated cloud brain, perovskite photovoltaics Technology...

Great Wall Motors' determination to enter new energy sources was all concentrated in this press conference, and the most eye-catching statement was the phrase "lemon hybrid DHT is the best new energy technology in the world."

This may sound a bit familiar. In fact, during the spat between Weipai CEO Li Ruifeng and Huawei's Yu Chengdong, Li Ruifeng bluntly said that "smart DHT series-parallel technology is the best technology in the world."< /p>

"Is it the best? I'm afraid you have to ask BYD, Toyota and Honda first.

In July this year, BYD sold a total of 162,530 new cars, including 81,223 DM models.

The overall domestic PHEV wholesale and retail sales in July were 134,178 and 124,008 units respectively. Based on this calculation, BYD's DM model has a market share of more than 60%, making it the well-deserved super number one player in the hybrid market.

As for Great Wall, the DHT models currently launched include Haval Red Rabbit DHT, Haval Divine Beast DHT, Wei Latte DHT/DHT-PHEV, Macchiato DHT/Macchiato DHT-PHEV, Mocha DHT, etc. According to new car insurance data from the Compulsory Traffic Insurance, Latte DHT has the highest sales volume, but the average monthly sales volume is only more than 1,000 vehicles.

Practice is the only criterion for testing truth.

Whether Great Wall Motor's technology is good enough, in the final analysis, it still needs to be supported by more sales volume, like BYD, and verified by more actual use and feedback from users.

What is the final chance of victory between Great Wall Motors and BYD? The key answer lies in Haval H6. As the annual sales champion in China's SUV market for nine consecutive years, it has extremely high national popularity and a huge user base.

Now that two new models, HEV and PHEV, have been added, consumers will have more choice, and sales are expected to surge again.

Which HEV model 1.5T DHT is officially launched. There is only one model priced at 149,800 yuan. This can be regarded as the high-end version of the entire product series.

The configuration is rich enough, providing multiple intelligent safety configurations such as merging assist, lane departure warning system, lane keeping assist system, active braking, road traffic sign recognition, etc.;

Conventional configurations such as LED light sources, wireless charging for mobile phones, dual-zone automatic air conditioning, and electric adjustment of the driver's seat are also equipped.

In addition, the DHT model officially announced that the NEDC comprehensive fuel consumption is 4.9L per 100 kilometers, and the overall product strength is remarkable.

If you are looking for a green card, consumers can choose the slightly more expensive DHT-PHEV model. The pre-sale price of the 55km pure electric range model is 168,800 yuan, and the pre-sale price of the 110km long-range model is 176,800 yuan. .

The overall price range is quite close to that of Song PLUS DM-i, and the technical principles of the two are also similar.

The biggest difference is that Great Wall uses a two-speed DHT, while BYD DM-i uses a single-speed hybrid. The advantage of the latter is that it is more efficient and smoother.

Of course, to evaluate whether a hybrid car is good or not, we must not only look at whether it is fuel-efficient, but also look at the technical solutions (in fact, most consumers cannot understand it and don't care much), but also look at the actual experience.

With the launch of two super hybrid DHT twin models of Haval H6, consumers will give us the most authentic answers.

The fate of Great Wall Motors will be rewritten by new energy sources

In addition to Haval and Wei brands, Great Wall Motor's new energy products of the Tank brand are also ready for launch. The Tank 300HEV and the Tank 500PHEV are about to make their debut at the Chengdu Auto Show.

So far, Great Wall has officially established a new energy product matrix in Haval, Weipai, Euler, Salon, and Tank.

From the layout of multiple power systems (pure electric, hybrid, hydrogen energy) to the strategy of focusing on multiple market segments (popular Haval, feminine Euler, off-road tanks, high-end salons) , Great Wall’s method of casting a wide net has lower trial and error costs and is better able to seize opportunities.

Opportunities always come to those who are prepared. On the same day as the Great Wall New Energy Strategy Conference, Hainan Province also announced that it would completely stop selling fuel vehicles in 2030, and it became a hot search topic.

In the long term, more and more places are clearly leaning toward new energy vehicles, and consumers will turn their attention to new energy vehicles and energy-saving vehicles.

From January to July this year, BEV growth reached 155.1% year-on-year, PHEV growth was 216.8% year-on-year, and HEV growth was 130.8% year-on-year.

withThe increasing data hides signals of changes in users' minds. With soaring oil prices and rapidly upgrading new energy technologies, pure fuel vehicles are no longer the best option.

On the contrary, pure electricity, plug-in hybrid, and gasoline-electric hybrid are the mainstream trends.

Therefore, car companies with independent brands such as Great Wall and BYD that have a variety of power options have more leverage.

Compared with joint venture brands, independent brands are inherently based on the local market, have better insight into changes in the market and demand, and can quickly control the pace of products; on the other hand, in addition to basic capabilities in technology and products, independent brands also have the right Vertical control of the industrial chain.

Just like Great Wall’s self-developed engines, gearboxes, motors, batteries, and even hydrogen energy power systems;

Just like BYD's self-developed blade batteries, motors, IGBT chips, etc.

When the sales volume of your own products reaches a certain scale, various R&D and operating costs can be shared. Compared with Japanese hybrid products, independent brands have more cost advantages and home field advantages.

These advantages are one of the important reasons why BYD quickly dominated the new energy market and counterattacked. And outstanding achievements will generate positive public opinion, once again assist sales, forming a virtuous cycle.

I still remember that in 2020, Wei Jianjun, chairman of Great Wall Group, said in "Will Great Wall Motors survive next year?" "In the promotional video, he said frankly: "What will happen in the future? In my opinion, life hangs by a thread."

Perhaps Great Wall, which is still trying to survive, will be envious of BYD. What we should consider now is not how to compete with BYD, but to turn the PPT content into reality and finally realize the accumulation of accumulated wealth.

Twelve years ago, Haval H6 jumped on the rapid growth of China's SUVs and became the supreme leader among national SUVs.

Now that the hybrid trend has arrived, can the Haval H6 super hybrid DHT twins lead Great Wall back to its peak? Can the Great Wall rely on new energy to rewrite its destiny? Well worth the wait.