Rolls-Royce has announced that its Black Badge product portfolio will be unveiled at the Goodwood Festival of Speed. As the home venue, Rolls-Royce will bring five Black Badge models.

In order to meet the needs of a new customer group, Rolls-Royce Motor Cars has carefully considered and decided to launch a permanent Bespoke advanced customization model series-Black Badge. The first Black Badge series model was launched in 2016. It adopts novel and avant-garde material design, with mysterious temperament and outstanding personality.

Currently, Rolls-Royce’s Black Badge series models are extremely successful, and the Black Badge series models account for more than 27% of Rolls-Royce’s global customization demand. The "infinity" symbol featured on the interior was previously used on Sir Malcolm Campbell's record-breaking Rolls-Royce Blue Bird K3 speedboat. In order to reflect the brand's unremitting pursuit of excellent performance, Rolls-Royce designers therefore proposed to use this logo on all Black Badge models.

It is reported that at this Goodwood Festival of Speed, Rolls-Royce will bring Wraith, Shadow, Cullinan and two Ghost Black Badges car model.

According to Bitauto App’s “Hot List” data, Rolls-Royce ranks 89th among competing products of the same level, with an average daily attention of 30,700. If you need more data, please go to Bitauto App to view.

Editor in charge: Zhu Guanghua