The new model of Chinese luxury: Why is Hongqi H9 more worth buying?

Bitche Original When talking about the red flag, the figure of the Hongqi L5 on the National Day parade will always come to everyone’s mind. For the Chinese, Hongqi Motors has always had the highest status. Even if it is placed with the world's top luxury cars such as Maybach, Rolls-Royce, Bentley and other models, I believe many people will notice Hongqi first.

As the top flagship sedan sold by the Hongqi brand, the Hongqi H9 is not only the key to the revival of the Hongqi brand, but also an independent brand competing with Mercedes-Benz in the medium and large sedan market E-class, BMW 5 series, Audi A6L and other joint venture rivals have achieved success in the upward development of Chinese automobile brands. It not only fills the gap of independent brands in the medium and large sedan market, but also becomes a new model of Chinese luxury with its high-end design and leapfrog strength.

Of course, this kind of luxury is not the Western kind of luxury that relies on price to set off the rich, but the luxury of the Red Flag. This is a deep national sentiment. It accompanies the rejuvenation and rise of China. It not only has a unique national Attributes and national attributes also represent the pride of the Chinese people.

As a new flagship, Hongqi H9 once achieved monthly sales of more than 2,000 units. I believe that if it were not for a series of car purchase restrictions, its sales would be even higher. This also proves that it has been recognized by the market, and this recognition not only comes from the brand's belief, but also from the strength of the product.

The design shows high-end and has a sense of value comparable to that of large cars

The first impression of Hongqi H9 is that it should be a large car. This is not because of the size of H9, but because of its overall design. momentum.

In particular, the square front face is solemn and majestic, emitting an aura of arrogance that rivals that of a large car. Coupled with the unique car logo design, it fully demonstrates the oriental aesthetic charm, which is completely different from BBA. Luxury concept.

The side of the car body is elegant and deep, and the high front and low rear shape is quite eye-catching, like the tall and straight posture of a soldier, highlighting the sense of stability and strength. The fastback rear design is also in line with the aesthetic trend of younger people.

Furthermore, the Hongqi H9 also has a two-color body that is rare in its class, with gentian purple + Akha gold and amber brown + champagne gold, one thick and one light, perfectly blended. . Viewed from a distance, it not only has a luxurious visual quality, but also highlights its uniqueness.

The rear of the car has a rounded appearance and a square interior, which coincides with the Chinese "square on the outside and round on the inside" approach. The taillight adopts vertical Big Dipper wheelThe profile has four horizontal and four vertical fine light sources built-in; the through-type auxiliary lights introduce Chinese architectural imagery, the chrome decoration echoes the light strips, and the through-type taillights can also make people distinguish it as a Hongqi at a glance.

Stepping into the car, you will find that the Chinese-style luxury design of Hongqi H9 is everywhere. The interior of the car adopts a central axis layout that surrounds the entire cabin, with the front flag as the extended central axis. The layout is symmetrical from the outside to the inside. The stretched center console is simple and elegant, interpreting the beauty of Oriental Haoya's Zhongzheng.

In terms of material application, the luxurious texture of real aluminum on the center console and the Nappa leather on the seats all appear to be of high quality. The car is also equipped with 256 color ambient lights, which are brighter than the 64 colors of the Mercedes-Benz E class and the A6L of Audi. spa n>32 colors and the 11 colors of the BMW 5 series are richer, with surrounding lighting + front and rear through-type mapping ambient lights Create a dream cockpit. In addition, there are BOSE brand speakers and more than 30 kinds Hongqi exclusive fragrances, which directly achieve the highest standards of treatment in its class.

In terms of technology configuration, the 12.3-inch full LCD instrument panel and equipped with Hongqi’s first intelligent network technology Smile1.0 car connection system can bring good results. interactive experience. In terms of security, it has a luxurious hardware lineup of 5 cameras, 3 millimeter wave radars and 12 ultrasonic radars, which can realize L2.5 level assisted driving is also the highest level of autonomous driving currently available on the market.

Of course, cars of this level tend to pay more attention to the ride experience inside the car. First of all, the ceremonial sense of treating state guests will naturally not be absent. Hongqi H9 has a unique full lighting system welcome function in its class. When passengers approach, the vehicle's main headlights, side welcome light mats and The taillights will all light up, creating a sense of ceremony that is the highest in its class.

Secondly, Hongqi H9 has an executive-level 4 seat that is unique in its class. The right rear C boss seat can be comfortably reclined with one click, and the backrest inclination reaches 125 °, bringing a sense of riding space comparable to that of a large car. Whether it is for business reception or home use, it can fully demonstrate the sense of class and comfort.

Finally, inLuxury cars attach great importance to vehicle NVH. In addition to the noise reduction design, Hongqi H9 also adopts double-layer silent glass and three-ring complete sealing strips on the hardware. Adaptive feed-forward active noise reduction technology can bring you a comfortable and quiet experience whether you are in a noisy urban area or driving at high speed.

Longitudinal rear-drive chassis, more powerful V6 power than its peers

With the trend of fuel vehicles trending toward front-wheel drive and small displacement to save energy, Hongqi H9 is the only domestic market to adopt a longitudinal rear-wheel drive flagship chassis platform and V6 supercharger The powertrain of the car combines leading electronic and electrical architecture and forward-looking technology. 3.0T V6 The engine uses a supercharger unique to its class. In addition, it also has in-cylinder direct injection, variable intake tumble flow, and variable timing mid-mounted VCT and other advanced technologies, the maximum torque can be responded to in 0.5 seconds, which is 1 faster than an ordinary turbocharged engine. The engine has a maximum power of 208kW and a maximum torque of 400N·m, which can provide Excellent power experience.

In terms of chassis, Hongqi H9 adopts a front double wishbone + rear trapezoidal control arm multi-link independent suspension. As the top suspension structure in the industry, it can provide a better experience in terms of control and comfort. Andthe highlight is that the sub-top and top-tier models also provide air suspension. You must know that the Audi A6L costs 29,000 as an option, but you can’t get it with the money from the Mercedes-Benz E-Class and BMW 5 Series.< /span> It can be said that the Hongqi H9 also directly provides top-notch configurations in terms of chassis hardware configuration.

Aiming at BBA competitors at the same level, what are the advantages of Hongqi H9?

Hongqi H9 has no rivals in the independent camp, and its target is naturally the medium and large cars of joint venture first- and second-tier luxury brands represented by BBA. You may want to ask, why is Hongqi H9?

First of all, it is the national brand power. The status of Hongqi in China is no less than that of Cadillac and Jaguar Land Rover in the country. It has a stronger sense of family and country and national rejuvenation than the BBA model. pride.

The second is the sense of value and experience. The Hongqi H9 has a design comparable to that of a large car, as well as superior luxury configurations and a sense of welcome ceremony. What's more, with the 3.0T V6 power, the experience has been completely surpassed and will make people feel that it is worth the money.

The last advantage is the price. The starting price of Hongqi H9 is only 309,800 yuan, which is much lower than that of Mercedes-BenzE-class, BMW 5 series, Audi A6L, and even far lower than Volvo S90 and Cadillac CT6 , there is almost no price threshold for people who want to experience Chinese luxury, which also reflects the brand's affinity. Of course, this does not mean that Hongqi does not have the ability to command a brand premium. You must know that the price of the top-end version of the Hongqi H9 has also reached 860,000 yuan, far exceeding its BBA competitors at the same level. So this is just a strategic setting. The low threshold can ensure that it will not cause accidental harm to the ordinary people who favor the Hongqi brand, and the top-end configuration also proves that the brand has the strength to hit the high-end.

Service and after-sales reflect the hospitality of independent high-end brands

As the market for BBA becomes more and more low-end, services and after-sales are becoming more and more ordinary. As the brand with the most high-end brand image among independent brands, Hongqi is more advanced in service and after-sales. Can reflect the sense of dignity.

Friends who have been to Hongqi 4S stores should easily feel the uniqueness of this brand's store decoration and service style. Its standards in hardware facilities are not inferior to any luxury brand, but No matter the decoration style of the office, or the dress and attitude of the sales and service staff, there is an obvious sense of solemnity.

This style is a matter of opinion, but in terms of product after-sales, the lifetime free maintenance + warranty of all Hongqi models is indeed unmatched by other brands and fully reflects the hospitality of independent high-end brands. road.

Editor's summary: Hongqi is different from ordinary independent brands. It not only represents independent luxury, but also has a unique emotional value. The national brand power is beyond doubt. Hongqi H9 has no problem with its overall product strength. For more than 300,000 yuan, you can buy a flagship sedan with a design that rivals that of a large car. Its configurations are even more comprehensive than those of its rivals, and there are also features that are truly exclusive to high-end car owners. Excellent service, I really can't think of a reason to refuse. It can be said that Hongqi H9 has set the benchmark for independent brand flagship sedans.We should remain confident that both volume and price will increase in the future and truly reach the BBA-level brand grade and sales level.

Finally, according to Bitauto App data, Hongqi H9 occupies the second place in the popularity ranking of medium and large cars. It can be seen that consumers are very concerned about it. If you want to know more information, you can check out Bitauto App.

(*Some pictures are from the Internet)