On May 19, Mercedes-Benz announced its strategic plan at the strategic upgrade conference, including reshaping the product matrix. More than 75% of the investment will be It is used to develop the most profitable market segments, and plans to increase the sales share of high-end models by approximately 60% by 2026 compared with 2019, and achieve a profit margin target of approximately 14% by the middle of this decade. In addition, Mercedes-Benz is committed to becoming fully electric by 2030 and achieving carbon neutrality in its new car lineup by 2039.
In the future, Mercedes-Benz It will focus on the three major product matrices of high-end luxury, core luxury and new generation luxury.
"High-end luxury" product lineup includesAll models of the Mercedes-AMG and Mercedes-Maybach brands;High-end models of the Mercedes-EQ brand, including EQS and EQS pure electric SUV;Mercedes-Benz S-Class sedan, G-Class and GLS SUVs; limited edition models and premium crossover models.
In addition , electrification will cover all product series, and the legendary G-class off-road vehicle is no exception. The G-Class pure electric off-road vehicle will be the first Mercedes-Benz model to be optionally equipped with cutting-edge battery cell chemistry technology provided by Sila Nano Battery Materials Company. In addition, plans to further expand the G-Class product family are also under evaluation.
Mercedes-Benz will also expand to include more limited edition and premium crossover models. MutuallyThe top of the related product matrix includes the new Mercedes-Maybach S-Class Limited Edition designed by designer Mr. Virgil Abloh, which will be limited to 150 units worldwide.
Mercedes-Benz is planning to launch more exclusive editions of the Maybach brand. Mercedes-Benz also announced the launch of a new project to create ultra-exclusive collector cars, named the "MYTHOS Series". Products created from this project will only be produced in limited editions, exclusively for the most loyal fans and collectors of Mercedes-Benz. "
"Core luxury" represents the backbone of the brand, covering the Mercedes-Benz C-Class and E-Class families and their derivative models, which contributes the highest sales volume to the brand. Through the core luxury product matrix, the company It plans to speed up the electrification process and fully unleash the potential of the medium and large pure electric vehicle architecture platform EVA2 (models include the new EQE and the new EQE pure electric SUV) and the subsequently launched MB.EA vehicle architecture platform.
< p>The new Mercedes-Benz E-Class, scheduled to be launched next year, will lead the future trend of this product matrix. In addition, "core luxury" models will continue to be enriched, with a new model based on medium and large pure electric vehicles A new model built on the model architecture platform EVA2 and specially designed for the Chinese market.Mercedes-Benz will redefine entry into the new generation of models through its next generation model. Class standards. In the "New Generation Luxury" product matrix, Mercedes-Benz has reduced its seven models to four. For example, the new MB.OS Mercedes-Benz operating system will be reborn in the next generation. At the same time, the first model based on this platform will represent the future development direction of "new generation luxury" products.
< span style="text-indent: 2em;">Källenius Källenius, Chairman of the Board of Directors of Mercedes-Benz Group AG, said: "The luxury segment has always been the core of our brand and now it has become the core of our corporate strategy. We are further strengthening the core of our business model and product matrix in order to maximize the potential of Mercedes-Benz even in a challenging environment. Our ultimate goal has always been to create the most desirable cars in the world. ”
Editor: Qin Qingbao